Special Submissions Notes for Vendors

While our readers are interested in learning about the latest in evidence technology, they will quickly recognize - and dismiss - a fluff piece designed solely to sell your product. Here are some tips if you are considering authoring an article for Evidence Technology Magazine:

• Instead of focusing on your product and its features, focus your article on a particular need or issue facing our readers. Provide some background on that issue. How can crime-scene units overcome this issue? Or, look at general tips and techniques for a particular discipline or type of product: For example, if your product is a widget, your article could focus on tips for keeping widgets in working order.
• It is acceptable to mention your product's name somewhere in the article, usually as a quick, specific example of the general topic that you are covering. It's best not to include that product name in the opening paragraphs, however: That's a big red flag to the reader that this article may be trying to sell a product. If your product's name appears in every paragraph of the article, we probably will not be able to use it.
• Articles that include comments from several of your product's end-users can be very effective. Be sure to structure the article in traditional a feature-article format; do not simply list quotes and names (i.e. "These widgets really work great!" -Sgt. Smith).
• If your company is releasing new, unique technology that represents a major change in the crime-scene field, we may be interested in covering that release. Please contact us if there are major developments in your company.
• Other developments or changes in your company may also be appropriate for our "News from the Field" section. Be sure to send us your press releases!
• Remember our "Product News" section, a free service to our vendors. This section, which appears in every issue, includes a photograph of your product, a brief description, and your website address. This section is also archived on our website where your website address will be an active link.

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